Corporate blog: Home of Purdue blog
The Home of Purdue blog posts on its website about every other day or every couple of days with new content.
The length of the blog posts ranges from around 300-500 words with the incorporation of pictures and hyperlinks throughout the post. For the most part, the posts are fairly short, but long enough to where the reader still feels like they are getting something out of it.
The types of posts on the blog include lists and traditional articles dedicated to specific things to do in the Lafayette and West Lafayette area. Posts tend to focus on food, activities and events happening in the area.
I find the blog and its different posts to be beneficial and informative for someone considering visiting the area or even for someone who already lives here. I think the blog highlights the major things happening in both cities and also sheds light on some attractions that people may have never heard of before. Even while scrolling through the blog, I discovered some places in West Lafayette that I had never heard of but want to go check out now after reading the posts.
I think the blog posts benefit the Home of Purdue organization because they do a good job of convincing the reader that there are a lot of different and fun opportunities in the area if they decide to come visit.
The ultimate goal of this blog is to get people to visit the Greater Lafayette area, and they seem to do a good job of trying to accomplish that goal. They also do a really good job of incorporating Purdue and how the college campus is part of what makes Lafayette and West Lafayette a unique place to visit.
I think the layout of the blog is visually appealing. I also think that the length of the blog posts being kept relatively short makes the website easy to scroll through quickly. Overall, I enjoy the Home of Purdue blog and don’t really see much that I don’t like about it.
Carly Miller 